Brenda’s Blog – November 26, 2013
“World famous glass bathrooms” read the billboard luring travelers to stop in Sulphur Springs, TX. Personally, it raised more questions than interest. But it made me think about distinctives.
Companies work hard to distinguish themselves. Some do it by product design, others by advertising campaigns, and still others by pricing strategies. Businesses want positive name recognition.
A friend once worked for a CEO whose genius was creating bizarre morale builders. His head first dive into a pool of Jello fired up the sales force. Another thrilled the employees each day bounding into the international headquarters two steps at a time dressed in running shorts. Definitely distinctive They chose to be recognized for their independent quirkiness.
While working as a recruiter for a large insurance company we used a personality test consisting simply of fifty descriptive words on two sides of one page. The only difference: one side said, “Check the words you would use to describe yourself.” The other side said, “Check the words others would use to describe you.” Surprising how many saw themselves one way and expected others to view them differently.
Peter Greer, speaker at a Catalyst meeting, talked about ways to enter into conversation without leading with “what do you do?” In his list of alternative opening questions, he included, “What one word would others use to describe you?”
What one word would you use to describe yourself? What is your distinctive? What differentiates you from the other hundreds of millions sharing this planet?
I want my word to reflect my purpose and mission. I want my word to identify my heart’s desires. I want my word to express my longing for a life that counts. My word? Connect. What’s yours?
