Weekly Thought – March 3, 2015

Fred was recognized as an outstanding speaker early in his career. His first major address was in Los Angeles and received coverage by the L.A. Times. This was only his second public speech. But his years of applied thinking along with his God-given communication abilities prepared him for this opportunity. This week we continue with points 5, 6, and 7 of his outstanding article on speaking.

The Breakfast With Fred Leadership Institute is making plans for 2016 and 2017. We will be returning to schools in Florida and Kentucky. Please join us as we pray for God’s leading. Thank you for enabling us to continue the work of BWF and BWFLI.

Imperatives in Effective Speaking (Part 3)

A) Be Personal. Television has made our communications focus on the personality of the speaker. This creates the feeling of actually knowing each other. The best are those who make the audience feel like you would want to know them. There should be something in ever communication involving the audience individually. Billy Graham accomplishes this one-on-one by saying, “You are not here by accident. You are here by the will of God. This message is for you.” Zig Ziglar does this by asking questions early in his presentation and getting individuals to raise their hands. I sometimes stop at a controversial point and voice the question I have raised in the minds of the audience. They feel I know how they feel. Eye contact helps in developing the personal relationship. Try to get direct eye contact with as many individuals as possible without seeming obvious. But don’t focus too long on any one person because it feels invasive.

B) Be Enjoyable. Take the message(but not yourself) seriously. Let the people join in the enjoyment with you. No matter how heavy the material, it can be made enjoyable by a master communicator. The information may be new, vital, useful, even humorous at times. When it is profitable to the audience, it is enjoyable. (more…)

Weekly Thought – February 24, 2015

Fred was a lifelong learner. He believed in preparation. The words of Paul to Timothy to “study to show yourself approved…” were burned into his value system. He was unable to further his formal education after high school but never allowed that to be a limitation to his studies.

This Weekly Thought is part two of the Speaking series.

We want you to know how grateful we are for your continued words of encouragement and support.

Imperatives in Effective Speaking (Part 2)

A) Be Believable. Believe the messenger and it’s easier to believe the message. Christ was believable because He spoke with authority, “not as the scribes,” who were professional quoters. Christ personified His message. I cannot teach effectively anything I don’t personify (or at least am trying to personify).

A truth that is not believed is useless. Ask yourself, “Can I make this truth believable?” If not, then wait to express it until you can. When Father Hesberg became President of Notre Dame, his predecessor Father Cavanaugh gave him this injunction: “Be right. Be humble. Be human.” This is the heart of believability.

Simplicity lends itself to credibility. General Colin Powell said, “Great leaders are simplifiers.” Cleverness, on the other hand, creates doubt. (more…)

Weekly Thought – February 17, 2015

Fred’s article on Speaking is a classic example of his clear thinking. He loved taking a big subject and breaking it down into manageable bites. This week we present principles one and two: 1) Prepare your attitude and 2) Prepare your content.

Thank you for helping us continue stretching and blessing through the outreach of BWF.

Imperatives for Effective Speaking (Part 1)

A. Prepare Your Attitude – Speaking starts with attitude – attitude colors every word, every gesture, and body movement. My checklist runs like this: 1) Do I feel obligated to speak or privileged? 2) Am I prepared, therefore confident? 3) Do I know what is expected of me? 4) Do I know I expect to accomplish? 5) Am I sure of my opening so I won’t be tentative or negative? 6) Do I like the people I’ll be speaking to?

All these affect the attitude. Anyone who feels the audience is fortunate in having them speak is prostituting the opportunity.

B. Prepare the Content – A speaker’s self-respect and sense of responsibility should start with content. If there is no content, there is no reason to speak. The best communication comes out of the overflow. There should always be that feeling that there is so much more in the spring from which this talk flowed.

It is insulting to hear a speaker who has nothing to say but insists on saying it anyway. In Texas we say he is “all hat and no cattle.”

Whenever I begin thinking of the honor of having been asked, I immediately shift to the responsibility of being asked – a responsibility that demands preparation. Each occasion should have its own special preparation. Speech notes, like bread, soon get stale. In each preparation there must be the yeast of newly discovered truth: exciting, new, and expanded insights along with practical applications. (more…)

Weekly Thought – February 10, 2015

Fred’s speaking abilities gave him opportunities throughout his life. Even in his last years of immobility groups gathered to hear what him. On Saturdays they encircled him in what affectionately became known as “Fred in the Bed.” His last session was less than two weeks before his death.

We thank you for the gracious support through prayer, financial gifts, and words. We want to continue sharing Fred’s wisdom. And, as we grow the Breakfast With Fred Leadership Institute, our goal is to “stretch and bless the next generation of leaders… to the glory of God.”

Fred’s article on Imperatives in Effective Speaking will be excerpted over the next five weeks in a series of Weekly Thoughts. Today’s is an overview of the points. Build a file for these excerpts – they are keepers.

Effective Speaking – Introduction

Speaking to an audience is an awesome responsibility. When you speak to a thousand listeners for thirty minutes you have used five hundred hours of human life.

Only a few speakers are great, but many could be better by recognizing both the science and art of speaking. Like great musicians, there must first be a natural talent, then years and years of coaching and practice to achieve the art. (more…)