Weekly Thought – March 17, 2020
Fred’s reputation as a communicator extended to writing, consulting, and speaking. He studied the principles and styles throughout his life. His goal was to understand the impact of true communication. His “ten commandments of communication” were used as a weekly eight years ago this week. Fred originally put it on paper in 1987. They may be new to you, or they may be an excellent reminder of Fred’s strong thoughts as a nationally known speaker. Let them be helpful to you this week.
The Jarvis Christian College project is moving well. Please continue to pray for the students, the curriculum, and the influence.
Ten Commandments of Communication
1. Be believable: make sure you demonstrate agreement with your audience with your style, dress, speech patterns, vocabulary, etc. Speak convincingly with authority and experience.
2. Be audience oriented: always have an attitude of a servant, not a master. Show gratitude for the opportunity. Make sure you speak to an audience about a subject, not about a subject to an audience… put the audience first.
3. Be personal: create a one on one relationship. Do not be removed from the audience. Share life experiences when appropriate and tastefully done.
4. Be prepared: always speak from the overflow. Respect for the audience requires proper preparation. come ready to pull from a deep well. Freedom and confidence result from full preparation.
5. Be enjoyable: audiences relate to stories which illustrate points. Be ready to give hope. Bring good news. Each opportunity before an audience is a stewardship. Always recognize they are trading time to listen to you.
6. Be human: there is no room for a messianic complex in a successful speaker, nor an attitude of inerrancy. Humor is a key element in establishing a human connection. A speaker can get laughs with “blue humor,” but will lose respect. Finding stories which bring clean laughter connects the speaker to the audience, moves the points, and breaks down tension.
7. Be empowered: I always remind myself that I am the pipe, not the pump. I am not the Holy Spirit (the generator), but the tube through which He flows. My motives must be clean; my attitude must be ready.
8. Communicate to change behavior: the goal must be to spur the audience to action. A critical rule: never manipulate principles; never play with the truth. Challenge audience to take the next step knowing they will only hear what they can immediately apply.
9. Pray before speaking: ready your attitude. Keep “profitability to the Master” uppermost before saying one word. Listen for “nudges” from the Holy Spirit.
10. Leave them wanting more: create a desire to know more about both the subject and the speaker. Give back time, never go over the allotted minutes. Avoid the “when are they going to stop” atmosphere. The best content has a limited receptivity.
An 11th added years later: “Speak to express, not to impress.”
This week think about: 1) Which commandment can help me in my speaking right now? 2) How can I apply these principles to my home, career, and community? 3) What opportunity for communication is uppermost for me this week?
Words of Wisdom: “Speak to express, not impress.”
Wisdom from the Word: “A wise person’s heart makes his speech wise and it adds persuasiveness to his words.” (Proverbs 16:23 NET Bible)