Brenda’s Blog – April 9, 2024
An internet “psychic” service advertised their prowess in opening doors to satisfying romance. This campaign ran before February 14th knowing the data shows New Year’s Eve and Valentine’s Day topping the list of “worst nights for singles.”
The assuring male voice tells the potential client about the value of paying for supernatural guidance which will bring ultimate happiness and success. After the pitch sets the emotional stage, the radio ad finishes with the tag line: “Flaunt Your Love Life!” Their implication is using their service will lead to unbridled, jealousy-producing relationships.
Beyond bemusement I considered the implication of their tag line. Love is no longer a precious, personal gift from God but a commodity to be monetized. To desire a relationship for the sole purpose of generating envy makes it sound like a drop-dead outfit with killer shoes.
We are desensitized to the profound nature of true love. We see celebrities proudly using each other for professional gain (until they tire or max out the value). Commitment becomes a matter of “lunch tomorrow.” Utility is the measure, not fidelity.
I don’t know if the West Coast seers are magically finding partners for their clients, but I do know true love is not for flaunting, but for fostering.