Brenda’s Blog – January 28, 2020
“Convenience with no commitment” was the tag line for the movie theater club program. The promo showed all the benefits of paying $8.99 per month for the listed privileges. Finally, the screen filled with those words: “Convenience with no commitment.” Some marketing genius certainly took the pulse of the buying public.
Sadly, that is the tag line for too much of our culture, isn’t it? A social scientist years ago observed major changes can occur by appealing to two factors: comfort and convenience. We will actually give up our freedoms when driven by these two. It is a subtle transaction, but effective. We buy products which are not only new and improved, but provide ease. We hand over the keys to our lives for comfort. Hardship is not cool!
As we begin a new year, perhaps we can stop, do an evaluation of our values, and reassess the importance comfort and convenience play.
The second part of that phrase is unsettling – creating discomfort for me. “No commitment.” Decades ago Glen Campbell sang of the freedom he felt because no “ink stains on a piece of paper” kept him in the relationship. His bedroll stashed behind the couch was a testament to his love for her because she didn’t tie him down. As a “woman of years” I have a simple analysis of this philosophy: HOGWASH!
Until we plant our flag and say like Martin Luther, “Here I stand – I can do no other” we are still children. It takes courage, endurance, and tenacity to boldly persevere. This is true for relationships, jobs, community volunteer efforts, and even hobbies. Gladwell wrote about developing expertise saying it takes a minimum of 10,000 hours to gain mastery of a subject or skill. Imagine how many it takes to forge a healthy, lifelong relationship.
Deep roots are required for tall trees. A subterranean hole as deep as the building is high is necessary for skyscrapers. Commitment which stays the course is a critical element for maturity.
May we exchange “convenience with no commitment” for a true and lasting adherence to standing firm, even when it is uncomfortable, inconvenient, and just downright disagreeable, knowing the reward is great.
At the end of the first month, here’s wishing you “Happy 2020.”